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Social
Media

Our tailored lifestyle, travel and hospitality social media strategies blend creative storytelling with compelling data and analytics. Social media is an integral part of our overall communications strategy and you’ll find it woven into every campaign big and small. There’s nothing we love more than identifying the perfect influencer to capture social-first assets for a new hotel opening or educating our clients about the latest social media news and developments. At Maverick Creative, we recognize the indispensability of hospitality social media in today’s media landscape, and we’ve taken this to heart by becoming experts in the field.

 

Social media can include:

Influencer Activations: We see social media as the ultimate ‘word of mouth.’ Our wide network of influencer relationships and multi-pronged vetting process ensures our client’s key messages are communicated by the right people to the right people. Our lifestyle and hospitality social media agency combines data with our meaningful relationships to match our clients with social media influencers who create authentic content to reach target audiences.

 

Content Creation: A social media campaign is only as good as its content and hospitality social media has grown far beyond glossy, promotional photos and videos. Our savvy team of specialists excels at capturing on-brand, authentic content with client objectives at the very center. We offer our clients a number of specialized à la carte content services including: capturing captivating professional photography and short-form video optimized for IGTV and Instagram Stories, providing novel ideas for livestreaming and creating suites of other social media-first assets that embody our clients’ aesthetic—all designed to cut through the digital clutter.

 

Hospitality Social Media Coaching: Social media has created exciting new avenues for brands to share their stories. Through ongoing coaching programs and immersive boot camps, our team creates workflows and strategies for our clients to become their own social media experts. With the rise of real-time platform features such as IGTV, Facebook Live and Instagram Stories, we teach our clients to become their best brand ambassadors on social media and capture the day-to-day moments that set their brands apart.

 

Community Management: We manage and execute brands’ social media channels 24/7, including content calendar creation, audience engagement and channel aesthetic. We work in tandem with our clients’ teams to identify timely packages, promotions, seasonal offerings and more, ensuring that their channels offer consistently engaging content to new audiences and existing brand loyalists alike. Our hospitality social media strategies are always founded on increasing engagement while attracting new followings to keep channels competitive in the ever-changing digital landscape.

Social Media Advertising: We take a tailored approach to hospitality social media advertising, ensuring that even small budgets go the extra mile across platforms. We strategize timely hooks, creative packages and more to target audiences at the right time with the right message.