Media Relations

We are in touch with legacy editors at top travel publications, social media editors at new digital outlets, business editors at national newspapers and social media influencers who deliver on a daily basis. Our contacts count on our lifestyle and hospitality PR expertise to bring them interesting details and newsworthy developments to satisfy their audiences, and they regularly turn to us for trusted help with their stories.

Media relations can include:

Storytelling + Pitch Strategies: As professional storytellers, we think like journalists and editors – breaking news, compelling angles and audience interest are always top-of-mind for us. Furthermore, as lifestyle and hospitality PR experts, we understand that a business profile in a national real estate column can be just as impactful (and important) as an Instagram story on a glossy magazine’s Instagram feed. Combined, our expertise ensures that our clients’ media strategies reach all of their target audiences and support their goals from both a business and awareness perspective.

Trend Spotting: With our expertise in lifestyle and hospitality PR, we look at each new client with ‘fresh eyes’ and develop new ways of talking about their offerings by leveraging trends. Perhaps an old cocktail program is ‘new’ again when viewed through the lens of sustainability, and a fresh take on a loyalty program can help position a brand as an innovator.

Programming + Partnership Development: Ever on the hunt for what’s next, we work with our clients to develop trend-driven programming (partnerships, promotions and packages) that will resonate with their niche audiences while also sparking the attention of media and influencers. Better still, our insider knowledge of the travel world and talent at lifestyle and hospitality PR ensures that everything we recommend will be easy for our clients to execute and even help drive extra revenue. 

Experiential Events: We host experiential lifestyle and hospitality PR events in New York City, Los Angeles and other key markets that enable media and influencers to interact directly with our clients and experience the special details and ‘moments’ that make them unique and newsworthy.

We Do All This Too! Brand rollouts, hotel launches, editorial calendar development, media visits strategy, media desk-sides, news bureau services, awards strategies, and more.