Executive Thought Leadership Strategy

We elevate the unique personalities and leaders behind our clients’ brands. Our thought leadership strategy leverages their unique backgrounds, experiences and successes with an eye toward positioning them as experts in their industries. Our thought leadership strategy is carefully tailored to suit every client.

thought leadership strategy can include:

Thought Leadership Positioning: We highlight the expertise, unique backgrounds and personalities of our clients. Employing our thought leadership strategy, we leverage these key differentiators to secure thoughtful media coverage and high-profile opportunities that ultimately position our clients as experts and leaders, and their brands as industry pioneers capable of shaking up and positively impacting their fields.

Media Roadshows: No one can tell a brand’s story better than the personalities behind it. Our thought leadership strategy includes the coordination of one-on-one meetings for our clients with prominent writers, editors and influencers to discuss brand news, relate industry perspectives and forge meaningful relationships that can pay future dividends in coverage from round-ups and references to profiles and features. From major media hubs like New York City and Los Angeles, to important regional feeder markets across North America, we have the reach to make personal connections where it matters.

Speaking Opportunities: We identify and even create opportunities for our clients to speak at industry events, panels and conferences to share their expertise and connect with other leaders in their space – from financial investment conferences to intimate networking cocktail events conducive to getting travel start-ups noticed and off the ground.

Business News Media Strategy: From embarking on a Series A investment to raise funding to launching new and innovative offerings, our thought leadership strategy finds us working with clients to develop hyper-tailored media strategies that celebrate their business milestones while further positioning them as leaders in their space.